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Design Thinking

Wells Fargo: Consumer Under Banked concept
Wells Fargo: Consumer Under Banked concept
Wells Fargo: Underbanked PFM mobile concept Project role: Experience strategy, facilitation, user research, information architecture and interaction design. • Mobile • Desktop CASE STUDY: Underbanked pilot r With nearly 55 million underbanked consumers who have a bank account but also used […]
Bank of America: Fee’s & Processes
Bank of America: Fee’s & Processes
Bank of America: Fee’s and Processes Project role: Experience strategy, information architecture and interaction design • Mobile • Desktop Project Overview R In 2008, the U.S  congress began an investigation into U.S financial institutions regarding the banking and service fee’s […]
Wells Fargo: PFM pilot
Wells Fargo: PFM pilot
Wells Fargo: Cash Monitor Pilot Project role: Experience strategy, facilitation, user research, information architecture and interaction design. • Mobile • Desktop Project Overview R Cash monitor was envisioned as a personal finance management tool that would help financially challenged consumers. […]
Whiskas: site redesign
Whiskas: site redesign
Whiskas: Site Redesign Project role: Experience strategy, user research, information architecture and interaction design. • Mobile • Desktop Project Overview R This consumer site redesign represented a shift away from a product centric site towards driving customer customer engagement, and […]
Wells Fargo: Home Lending concept
Wells Fargo: Home Lending concept
Well Fargo: Homelending Mobile Concept Project role: Experience strategy, facilitation, user research, information architecture and interaction design. • Mobile • Desktop Project Overview R Sponsored by home lending this concept work was intended to reimagine the home buying experience for […]


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