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Grand & Toy: Digital Transformation
Grand & Toy: Digital Transformation
Grand and Toy: Digital Transformation Project role: Experience strategy, information architecture, interaction design and user research • Mobile • Desktop CASE STUDY: Digital Transformation r In 2010, I partnered with Extreme Group in Toronto to lead the UX for the […]
Wells Fargo: Financial Education
Wells Fargo: Financial Education
Wells Fargo: Financial Education Microsite Project role: Experience strategy, user research, information architecture and interaction design. • Mobile • Desktop Project Overview R To date this adaptive design initiative represents the largest mobilization undertaken for Wells Fargo community banking. The […]
Bank of America: Fee’s & Processes
Bank of America: Fee’s & Processes
Bank of America: Fee’s and Processes Project role: Experience strategy, information architecture and interaction design • Mobile • Desktop Project Overview R In 2008, the U.S  congress began an investigation into U.S financial institutions regarding the banking and service fee’s […]
Electronic Arts: Tiger Woods
Electronic Arts: Tiger Woods
Electronic Arts: Tiger Woods PGA Tour 10 Project role: Experience strategy, user research, information architecture and interaction design. • Mobile • Desktop Project Overview R The Tiger Wood’s PGA Tour 10 release for the Wii platform, marked a dramatic evolution […]
Wells Fargo: PFM pilot
Wells Fargo: PFM pilot
Wells Fargo: Cash Monitor Pilot Project role: Experience strategy, facilitation, user research, information architecture and interaction design. • Mobile • Desktop Project Overview R Cash monitor was envisioned as a personal finance management tool that would help financially challenged consumers. […]
Whiskas: site redesign
Whiskas: site redesign
Whiskas: Site Redesign Project role: Experience strategy, user research, information architecture and interaction design. • Mobile • Desktop Project Overview R This consumer site redesign represented a shift away from a product centric site towards driving customer customer engagement, and […]
Gillette: Fusion Pro Glide Campaign
Gillette: Fusion Pro Glide Campaign
Gillette: Pro Glide Challenge Campaign Project role: Experience strategy, information architecture and interaction design. Project Overview R In 2009 Gillette launched their newly redesigned Fusion Pro Glide razor. To kick off the launch Gillette decided to focus on creating a […]
Lexmark Rich Internet Application
Lexmark Rich Internet Application
Lexmark Inc: Rich Internet Application Project role: Experience strategy, user research, information architecture and interaction design. • Mobile • Desktop Lexmark Inc: Rich Internet Application R In 2009 Lexmark launched a new generation of wireless, WiFi enabled printers. Along with […]
Dell: SMB site
Dell: SMB site
Dell: Small and Medium Business Project role: Experience strategy, information architecture and interaction design. • Mobile • Desktop Project Overview R Business to business program callout redesign. The focus of this initiative was to create a consolidated Global Promotion and […]
Bank of America: America’s Cheer
Bank of America: America’s Cheer
Bank Of America: America’s Cheer Microsite Project role: Experience strategy, user research, information architecture and interaction design. • Mobile • Desktop Project Overview Supporting the  hometown hopeful athletes at the 2008 Beijing Olympics, this social media initiative allowed fans to […]
Wells Fargo: Loan Modification
Wells Fargo: Loan Modification
Wells Fargo: Your Loan Tracker for Loan Modification Project role: Experience strategy, user research, information architecture and interaction design. • Mobile • Desktop Project Overview R In April of 2014 I joined Wells Fargo in a full time capacity to […]


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