As a consultant and full time employee he has led the design strategy for digital transformation and product innovation at the business and enterprise level for Fortune 500 and non-profit clients. This included defining and driving the digital experience strategy and user centered design for desktop and mobile first to market digital products and services for the consumer space.
His role as design strategist has included:
• Integrating design thinking in the digital product strategy and user centered design process
• Customer experience and product design strategy definition
• Planning, leading and facilitating co-creation design workshops
• Desktop and mobile concept design, rapid prototyping, testing and validation
• Desktop and mobile UI Design
• Managing the UX and creative team
• User testing and iterative omni channel product design
• Vendor management
The deliverables he has created to drive design strategy are:
• Product and customer experience research and strategy definition
• Design thinking: plan and lead co-creation design workshops, product and service concept design, rapid prototyping, testing and validation
• User centered product design for desktop and mobile: mental models, persona development, card sorting, information architecture, user flows, wire framing, prototyping, testing, validation, design systems and UI design
Software he has used:
Adobe Creative Suite, Axure, Invision App, iRise, Microsoft Office, Omnigraffle, Sketch
Interactive Agencies consulted for:
BBDO Inc, Blast Radius, Critical Mass, Extreme Group, Organic Inc, Proximity Inc and Young and Rubicom
Previous clients and projects include:
Astra Zeneca, Bank of America, Chrysler LLC, Dell, Electronic Arts, Enbridge Inc, Georgia Pacific Inc, Gillette, Glide, HP, Lexmark, Mars Inc, Microsoft Inc, Schwab Inc, Wells Fargo, Westfield LLC and Whiskas.
Product and design strategy conference presentations and interviews :
• SVIC Expert Talk 2017: Customer experience interview
• Total Customer Experience conference 2016
• Product Management and Innovation conference 2014
The secret sauce for creating digital experiences that drive meaningful consumer engagement and deliver business results
Brands and fortune 500 clients I’ve worked with
Invysion is a design strategy consultancy that specializes in creating transformative digital product and service experiences that will positively impact and change consumer behaviors and situations for the financial and consumer space.